Anyone looking for stunning vegan, cruelty free make up- look no further, eco minerals is a one stop shop for all your make up needs. What’s even better is that this product (which I am not paid to endorse, I just LOVE it!) has a strong environmental influence through out. To me this business has gone above and beyond by having an awareness of the environment, the animals, it’s customers health and of course their beauty as well.
I was fortunate to share some time with Luci, the founder and director of eco minerals recently in Byron Bay, Australia (my home town). We talked about the environment, animal testing, veganism and beauty- all the ingredients of an awesome conversation Luci is a really sweet womyn with an amazing story and a true passion for the environment and I thought you may like to meet her too. So here is a little interview with Luci.
WD (WildDonna): Luci I am a new admirer of your product line Eco Minerals, mineral make-up. Can you please tell us a little about your product?
Luci: Hi Donna, it is lovely to meet you – thanks for your time and i love everything you stand for.
Yes… ECO minerals is a brand i started with a friend…for our friends. It was an experiment in creating something beautiful with no compromises …and selling at a price that allows everyone to experience a premium, natural makeup that is as good for the skin as the environment. Thankfully…it has been a successful and inspiring journey…and now ECO minerals is becoming a national beauty brand.
WD: How did you get started with Eco Minerals? Please tell me about your science back ground too.
Luci: I started ECO minerals when i had a tiny baby and was so in love with her i wanted to create a business that allowed me to be with my daughter and not be out at work. Discovering the beauty of mineral makeup inspired me as i could finally create a product that is 100% beautiful..with out compromise. I was also excited to embody my minimal packaging principles…and offer eco refills and awareness about the issues surrounding excessive packaging.
WD: Is it correct that your powder has 26% SPF?
Luci: YES! being pure minerals (no fillers, chemical or botanical) we have achieved an SPF of 26 with even a light application. Quite simply, the minerals create a physical barrier to block out the sun.
WD: Can you please explain the importance of your products not have nano particles?
Luci: Nano particles have such questionable safety and are rare in nature. Nano particles are particles so tiny that they can pass through barriers in our body (skin, organs etc) and our body has no way of filtering them out. I believe that our bodies can not safely be exposed to nano particles – there is too much unknown (and known) that makes it very important that our customers are not using nano particles on their skin.
WD: I’ve had the run down on Eco Minerals packaging. I am so impressed- if only all packaging was this sustainable!
Luci: When customers demand it – we will se big changes in packaging. Our ECO refills are being embraced all around the world …so it is a big thanks to everyone taking the time to top up their containers that is making this possible.
WD: Does Eco Minerals have any big plans for the future?
Luci: YES – we are now supplying stockists nationally…and internationally with a beautiful recycled timber stand packed full of all of our best selling products- created from old buildings in Byron Bay . We only started last year and are already getting out there which is very exciting
WD: Do you have a website to share?
Luci: Yes – head to http://www.ecominerals.com.au
WD: Luci it’s been so nice chatting with you. I love your passion for eco friendly living and have great respect for your knowledge and actions toward providing sustainable products as well as living sustainably yourself. Thank you for your time.
Luci: Thank you so much Donna – it is a pleasure to meet you and I hope your readers and fans love our product too.
To view eco minerals products or to make an order click here: http://www.ecominerals.com.au or contact contact Luci and the crew today at email@example.com